Designing a new, streamlined packaging solution for a goggle product new to the market.

Speedo briefed us to develop and refine their concept for a sturdy packaging solution for their V-Class range of goggles that would allow customers to reuse the package as storage. The case was to meet the expected high standards of such a high quality brand whilst considering the environmental impact of materials and processes and use. Detailed 3D CAD data was delivered to the client in a three week timeframe, enabling them to rapidly progress to the sourcing and production phase. The product as a whole went on to achieve the esteemed Red Dot award.


CLIENT: Speedo ..... SECTOR: Eyewear ..... SERVICES: Packaging design ..... LAUNCH: 2018


Previous project: Kickstarter